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Wednesday, September 27, 2017

Does ip address really affect website ranking?

Recently many have asked me this: IP address of the machine affects the website, or use many websites on a starred IP address, or do the satellite website need another IP address …..With such questions, today we sum up one to answer all these questions.

First, what is an IP address?

For details of this concept you can look at Wikipedia, here I will present in a brief and easy to understand.
In the internet environment, devices will be connected to each other through an address, and these addresses are identified for each device, which is referred to as the IP 

address. For example, when you send an email to someone on the internet, your computer must also determine the IP address to which the person receives the e-mail, but usually we do not type the IP address of the person we want to send, but instead we type in their e-mail address, and their e-mail address has been resolved to the IP address of the receiving server via the domain name server.
With IP addresses, in order to work on the internet they must be issued by the appropriate authority in each geographical area.

Is the ip address associated with the website?

It is obvious that our web sites will be placed on servers in the data centers, and depending on the service, our website will have its own IP address or the same IP address.
For example, if we use a physical server, our website will have a private IP address to connect to that server,and when 

we use the regular web hosting we will have a shared IP address, because the website is placed on the same websever with the same settings. we can not take IP own for hosting if they provide support.
So all of our websites have an IP address to determine which server is hosting it, only we use IP address resolution system to be able to access, through a domain name easy to remember o nly.

So, Why Private IP Is Good For SEO ?

What you mentioned above you can understand yourself that if you use a separate IP for the website.Google will determine that we use our own system, not shared this helps us avoid risks when building multiple sets of satellite websites,to google think this website has a private owner, avoid the penalty of the council.

Or do we assume that websites with the same IP that point to each other are not good, google knows and will consider this to be spam.
However, this has not been documented but just rumors If you have ever used web hosting with generic IP, you can also understand that when using a generic IP the website still has normal rankings, And not be penalized because one of the sites that have the same IP is penalized, a now this has not happened yet.

when using common IP does it affect SEO?

Myself and my colleagues after many years doing SEO and have many website system (main website and satellite website) when using common IP is still normal and still have good rankings If there is an effect, when we transfer server from domestic to abroad and vice versa, in the first week of the term there are ups and downs, which people still call the keyword dance phenomenon. But then things will stay calm if your website is not spam, the backlink to your website is punished google.
My satellite internet sites share an IP address do not want to spend money for something you do not know what help is not for me and even if a website in your satellite system is pushed into a sandbox, the other sites are safe.
However, if you put a website on a Web Hosting service using IP has too many spam websites, the content is perverse, ... will have a little influence.
There are people who think that using their own IP will make their website faster,this is the wrong thing to do, because using a private server can make your website faster, but the IP address alone does not work. Because the role of the IP address is only to identify the device containing that data only.
One more reason to use private IPs is to use a separate SSL certificate (such as a Comodo certificate), But most hosting providers now use cPanel, cPanel now supports SNI, which makes it possible to use individual SSL certificates without the need for a separate IP.
Google itself understands that most internet websites are now using the same IP so this is not necessary. Not to mention that if you use cloulare, it is also using the public IP on their system and this also does not affect SEO.
In general, no matter what anyone says, Matt Cutts said it would be more convincing, you watch the video below.
This issue is not only concerned from now on, but since 2006 Matt Cutts has got a confirmation here: "...there was recently a discussion on a NANOG (North American Network Operators Group) email list about virtual hosting vs. dedicated IP addresses. They were commenting on the misconception that having multiple sites hosted on the same IP address will in some way affect the PageRanks of those sites. There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP).”
And also regarding IP, for the question of using your country domain name, is there any problem on the IP address of another country? Matt Cutts also confirmed that it was ok.

benefit of private IP for website

After what I mentioned above does not mean that private IP is not useful, but if you use Web Hosting does not necessarily need separate IP for each website. The benefit of using private IP on the website is as follows:
The temporary address of the website is in the form http://123.456.78.9/ instead of http://123.456.78.9/~username/ if using Web Hosting.
Not affected if the Web Hosting provider has a general IP change campaign.
It is possible to use individual SSL certificates without SNI technology.
It looks more professional (but who is free to go to see the IP of the website).
By default, when you use a VPS or a dedicated server, you will have IP because these two technologies generally do not support common IPs. But on the server you can hold multiple websites together and those sites will share the same IP.

Now that IPv4 resources are running out, let's take a look at when to use a private IP, when to use a generic IP to avoid wasting resources. And the private IP that affect SEO or not, I myself never believed in this.